Sam Herbst

Sam is a freelance journalist, corporate copywriter and evergreen student who suffered through multiple identity crises after quitting her full-time job in 2018. As a former magazine editor, the juggle of motherhood gave Sam the push to venture out into the scary (but exciting) world of freelance writing, editing, and digital marketing. At the same time, her passion for children and all things motherhood also gave birth to the idea of an honest and authentic parenting podcast that would provide a safe haven for parents to be 100% okay with not being okay. We’re all just doing our best, right?

Who lives in Sam’s house?

Sam lives in Joburg East with her husband, Ray (who’s not an asshole) and their two boys, Elijah and Noah. Zara’s there too, the adopted border collie who filled the huge dog-shaped hole in everyone’s heart. And, more recently, the Herbsts included Chaplin into the mix, a former feral kit-kat who fits right in to the chaos of young family life.


Charlene Armstrong

A veritable hive of activity, Charlene does not sit still (or keep quiet) for a second. Her impassioned energy and ‘lus vir die lewe’ initially fed into her experience as a manager and staff trainer in the corporate world but, soon after becoming a mom herself, Charlene became motivated to teach, guide, support and train new parents and childcare professionals. As a qualified baby massage therapist and parent association chair – all in addition to her regular hustle – she has a finger in many pies, though most of these roles have one thing in common: Empowering parents and caregivers to fill their homes with the necessary love and support needed to future-proof their homes and optimise their children’s development.  

Who lives in Charlene’s house?

Charlene lives in Joburg North with her hilarious husband, Rhett (who’s also, not an asshole). Also in the wings is the couple’s firstborn sasshole, almost-eight-year-old Joshua (AKA JDawg) – who’s bossy, 200% loveable and looks just like his mom – and their last born baba, Jesse-Lynn (AKA Little Red), who looks nothing like her mom and fulfils the cliché of growing up way too fast in every single way.